Is an activist campaign that aims to promote equality in search results and raise awareness of racism in search engines. The campaign asks people to take part in sharing the images on the website to boost their Google rankings. This project was released in 2015 and by now four of the images are in the top search result for ‘hand’ on Google.

For more info about the project visit some of the selected press: Al Jazeera, BBC, BuzzFeed, The Independent, NY Daily News, Metro (USA), The Next Web, Wired Germany, Nylon Magazine, Search Engine Watch, Aftonbladet (in Swedish).