ULTRA SENSITIVE WHITE

Not talking about toothpaste or washing detergent, but the range of defensive moves designed to restore the white sense of racial stability..

I was invited by @aggaannemettestage to illustrate the word “ultra” as an extension of her amazing master project “Body Soap Name Generator”. This investigation explores visual treatments of the words and how they are read within (and outside) the context of body soap branding. How is the meaning of the words enforced with design?

2020
 

Mark