14. IN CONTRAST 
Beckmans at Sthlm Furniture Fair
Identity & Catalogue
2014








Overall concept for Beckmans Product Design students at the Stockholm Furniture Fair 2014. Including films, catalogue, website, invitations, music, business cards, art direction of photography and exhibition design.

The background for the project has its roots in the eastern philosophy of Yin and Yang, a term used to describe how seemingly opposite or contrary forces are interconnected and interdependent, such as light and dark, life and death, logical and illogical, past and present. Dichotomies and dualities that are in contrast rather than in conflict.
Exhibition was at Stockholm Furniture Fair
4 – 8 February 2014

Photography by Patrik Thalén

In collaboration with Agga Stage, Tobias Ohlström, Stephanie Abdallah & Oskar Pernefeldt